Competition is fierce in real estate and if you want to stand out from the competition, you have to work harder and smarter. Take stock in your marketing strategy as we enter 2019 and make sure you are employing these strategies.
Here are 10 real estate marketing strategies to help you grow your business in 2019
1. Create pages on your website for specific areas
Zillow is a giant and yes many people will go there first for their real estate needs but there are ways you can get your business noticed by Google. The way to do this is by creating pages on your website for subdivisions, smaller neighborhoods or popular streets. Add everything about the area including school districts, market trends, photos, video and any other relevant details. By doing this, you will help drive traffic back to your site.
2. Write a newsletter
Having a real estate email newsletter is just another way to help grow your relationship with your clients. A newsletter can be so many things for your business. You have the opportunity to show yourself off as an expert in so many ways. The key is to always provide value. This could be anything from decorating tips to the state of the market in your area. You can also throw in a listing here and there. Come up with a strong subject line that is unique and you are good to go. You should also have a CTA in there..here are some ideas:
- View properties
- Search the MLS
- Get a home valuation
- Get mortgage information
3. Use Google AdWords
Getting new clients is the name of the game in real estate and a great way to do this is with the remarketing feature from Google adwords. It allows you to target those people who have searched for certain keywords and/or visited certain websites on Google. What does this mean for you? You can drill down and target those people who entered specific queries like “Realtor”, “sell house” or “buy house” including any people who visited the MLS.
When you are ready to move forward with this, go to your dashboard and create a targeted list. The list should be made up of interests you want to target as well as relevant keywords and websites. When someone types in your keywords or visits the websites in your lists, your ad banners will show up. This will then generate qualified traffic back to your site.
4. Go live
How often are people scrolling through their social media feed just waiting for something interesting to catch their eye. This is where live video comes in. When someone comes across a “Live Now” tag, they are going to be inclined to click out of curiosity. There are tons of ways to go live. Whether it is showing off your latest listing or a quick preview of a company pow pow meeting, making your audience feel like they are getting an insider’s peek will go a long way.
5. Make use of your client testimonials
Positive client testimonials are one of the best ways to show potential clients that you are the go-to agent for your area. When requesting testimonials from satisfied clients, you want to make sure you are asking the right questions so that your testimonials are as helpful as possible to people. Questions like “What made you choose me as your real estate agent?” or “What did you appreciate most about your experience with me” let potential clients know who they are getting into business with. You also want to make sure you are asking for reviews via email marketing campaigns, after you close a deal, with a personal phone call or a written note. Any great reviews you want to put up on social media as well as feature them on your website.
6. Don’t skimp on photography
A picture says a thousand words cannot be a more true statement in the real estate industry. Smartphones can take decent pictures with all the filters now available but you really want to try and stay away from using your device for photography. If you are serious about your real estate career, make the investment in a digital camera. There are lots of affordable options. If you have the budget for it, hire a photographer that specializes in real estate photography.
Once you have your images set, add them to a email real estate flyer. If email flyers are not a part of your marketing strategy, they need to be. Being able to email a flyer out that has your top notch images along with all the pertinent details of your property, is one of the best ways to get the word out. There are tons of templates to choose from and when you are done, you have a professional looking piece of marketing collateral that is ready to go out with a click of a button.
7. Use the stories feature on Instagram
Instagram Stories is a great tool to use when it comes to growing your brand and for featuring your properties. Once you post a video it automatically shows up at the top of your followers feed and stays up for 24 hours. Not only does this help keep you relevant but it also creates a sense of urgency to watch. Here are just a few ideas of what you can showcase in Stories:
- Behind the scenes look at an open house
- A quick home tour
- Announcements about upcoming projects or open houses
- Share real estate tips and tricks
- Customer testimonials
- Share your strategies for being productive everyday
8. Use real estate flyers
Real estate flyers are still one of the most effective tools when it comes to marketing a home. Use those great photographs you took and make your flyer both comprehensive and compelling. Get these three things on point and you have a great marketing piece to disperse in mailboxes, at open houses, at local businesses etc.
9. Write a blog
If you want to generate more online leads (who doesn’t), you need to write a blog. Make sure it is chock full of valuable information and it will be one of the best ways to drive more organic traffic to your website. When it comes to the content, try and base some of it around questions potential clients may have. Put yourself in their shoes. Should I sell my own home or get an agent? What renovations will give me the most bang for my buck? Which neighborhoods have the best schools? Answer these questions and you are helping to build up trust which will help you get sales that much quicker.
10. Send out handwritten notes
If you want to stand apart from the competition, you have to employ tactics that will help you achieve that. One key thing you can do is send out handwritten thank you notes. Nowadays, people are moving so quick and sending a text message or an email has become norm in everyday communication. Be the person to break that chain. People will take note for certain when receiving handwritten letters and thank you notes. You will stand out and help foster a stronger connection with your clients. Win-win.
With 2019 right around the corner, take the time to review your current marketing strategies and see where you can improve. If you are not already doing the above things, take the time to incorporate them moving forward. You will see a boost in not only your sales but in the relationships with your clients.